NIL era brings cautious optimism to college-town businesses

Posted Jul 19, 2021
Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant on the main Franklin Street drag steps from the University of North Carolina. He is just being patient before jumping into a brave new world. Like other small business owners in college towns, Oliverio is sorting out what it means to strike an endorsement deal with athletes. (Associated Press)

Related: Campus Connections

Video: Carolina Insider - Ken Cleary On Montross Day Of Service
UNC Assistant Athletic Director for New Media Ken Cleary discusses his role in GoHeels Productions (1:14), his personal journey with cancer and recovery (12:47), and...
Fri Sep 25, 2026

Audio: 100 Years of Kenan Stadium - 'My Most Memorable Day'
Spring commencement is one of the busiest days of the year at Kenan Stadium. It’s an emotional day for UNC graduates, marking the end of...
Thu Sep 24, 2026

Lucas: The Best
It was fitting that a day devoted to commemorating the spirit of one of Carolina's best seemed to bring out the best in everyone involved...
Thu Sep 24, 2026

UNC scientist Nabarun Dasgupta honored with TIME100 Health and Dogwood awards
Nabarun Dasgupta, an innovation fellow at the UNC Gillings School of Global Public Health and senior scientist at the UNC Injury Prevention Research Center, has...
Wed Sep 23, 2026