NIL era brings cautious optimism to college-town businesses

Posted Jul 19, 2021
Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant on the main Franklin Street drag steps from the University of North Carolina. He is just being patient before jumping into a brave new world. Like other small business owners in college towns, Oliverio is sorting out what it means to strike an endorsement deal with athletes. (Associated Press)

Related: Campus Connections

90-year-old Triad neurosurgeon ‘finally’ earns UNC undergraduate degree
Dr. David L. Kelly Jr. says this moment is a dream come true. “I’m finally getting my undergraduate degree because I lacked one course by...
Tue Jan 6, 2026

UNC School of Pharmacy retains No. 1 ranking for external research funding
The UNC Eshelman School of Pharmacy has retained its No. 1 American Association of Colleges of Pharmacy ranking for external research funding among U.S. schools...
Mon Jan 5, 2026

A Victory of ‘Time and Patience’: Live and Local with Tift Merritt
Local music legend Tift Merritt stopped by Live & Local, following the release of a pair of albums: the 20th-anniversary re-release of her Grammy-nominated sophomore...
Sun Jan 4, 2026

UNC Class of 2025 celebrates at Winter Commencement
Winter Commencement on Dec. 14 gave families, friends, students, and faculty the chance to celebrate graduates’ hard work and Carolina experiences that prepared them for...
Fri Jan 2, 2026