Tennessee football ticket price hike in 2025 to help pay players in revenue sharing era Posted Sep 20, 2024 Tennessee will increase football ticket prices and the required donations that accompany them by an average of 14.5% in 2025 with most of the new cost going to a “talent fee” to pay players. Revenue sharing for athletes is coming to college sports as early as next year. The richest schools will opt in by funding an estimated $22 million pool. (Knoxville News Sentinel)