The 2017 College Football Playoff will still be on New Year’s Eve, but it’ll start earlier Posted Mar 8, 2016 The College Football Playoff will start on New Year's Eve for the second year in a row in 2017. But games will start earlier than last year, when they drew criticism for inconveniencing viewers and harming television ratings. The Playoff's two semifinal games will start at 3 p.m. and 7 p.m. ET on Dec. 31, according to a report from USA Today's George Schroeder. (SB Nation)