How a 1984 sneaker deal for Michael Jordan evolved into a $3-billion empire

Posted Feb 17, 2019
If the NBA All-Star Game is a celebration of basketball, having the game in Charlotte is in large part a celebration of Michael Jordan. And Jordan’s sneaker line that helped make him a billionaire is having its time in the spotlight over the weekend. Nike’s $3 billion Jordan Brand has come a long way from when the company signed with Jordan in 1984. (Charlotte Observer)

Related: Basketball, Tar Heels in the NBA

Video: THI Podcast - Discussing Henri Veesaar Transferring to UNC
Arizona 7-footer Henri Veesaar is transferring to play basketball at North Carolina. Veesaar visited UNC on April 2, and after returning to Arizona, he decided...
Sat Apr 5, 2025

Coby White is An Absolute Gem
Chicago Bulls’ guard Coby White joined 670 The Score for an extended discussion about his sixth season in the NBA. The conversation turned out to...
Sat Apr 5, 2025

Michael Jordan’s ‘I’m Back’ fax: Revisiting the Bulls legend's return to the NBA 30 years later
Thirty years ago, Chicago Bulls legend Michael Jordan put the entire NBA on notice. After retiring for 17 months, Jordan announced his official return to...
Sat Apr 5, 2025

Video: IC Podcast - 7-Footer Henri Veesaar Commits to UNC Basketball
Seven-footer Henri Veesaar will transfer to UNC. After seeing his role increase over the season at Arizona, Veesaar brings significant size and talent to the...
Fri Apr 4, 2025