How a 1984 sneaker deal for Michael Jordan evolved into a $3-billion empire

Posted Feb 17, 2019
If the NBA All-Star Game is a celebration of basketball, having the game in Charlotte is in large part a celebration of Michael Jordan. And Jordan’s sneaker line that helped make him a billionaire is having its time in the spotlight over the weekend. Nike’s $3 billion Jordan Brand has come a long way from when the company signed with Jordan in 1984. (Charlotte Observer)

Related: Basketball, Tar Heels in the NBA

Video: Jalen Washington Monday Pre-Hawaii Press Conference
North Carolina forward Jalen Washington speaks with the media on Monday afternoon as the Tar Heels prepare for a trip to Hawaii, where they will...
Mon Nov 18, 2024

Video: Locked On Tar Heels - Elliot Cadeau's Impact, Defensive Keys, Drake Powell Impressing
This episode explores the critical role of defense in the Tar Heels' success, Elliot Cadeau's pivotal contributions as the team's MVP thus far in the...
Mon Nov 18, 2024

Video: Hubert Davis Monday Pre-Hawaii Press Conference
North Carolina head men's basketball coach Hubert Davis speaks with the media on Monday afternoon ahead of the No. 10 Tar Heels' trip to face...
Mon Nov 18, 2024

UNC Men's Basketball Remains Ranked In AP Top 10
North Carolina held at No. 10 in the AP Top 25 men’s basketball poll after rolling to a 107-55 win Friday over American. The Tar...
Mon Nov 18, 2024