How UNC defensive coordinator Jay Bateman harnesses social media into an essential recruiting tool

Posted Jul 12, 2021
The letterheads and their contents, forever staples of the recruiting process, might as well have been ancient parchments. "It just shows you how things change. The manpower it takes to write those letters versus sending a kid a graphic that’s cool that he can tweet, the graphic will have way more impact," said UNC defensive coordinator Jay Bateman. (Jacksonville Daily News)

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