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Cable Limited Final Four TV Audiences, But UNC vs. Duke Reached Rare Territory


North Carolina and Duke met in the NCAA Tournament for the first time on Saturday. The final TV/streaming audience estimates for this year’s Final Four made history. The UNC vs. Duke semifinal came in at 18.5 million, with the UNC vs. Kansas final at 18.1 million. The other Saturday semifinal, Kansas-Villanova, had an audience of only 11.7 million. (Chapelboro.com)

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Cable Limited Final Four TV Audiences, But UNC vs. Duke Reached Rare Territory


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