UNC Football Fully "On Board" and Catching Up With NIL Posted Feb 18, 2024 Mack Brown acknowledges North Carolina’s football program has some catching up to do regarding raising money for its football collective. But UNC recently met its initiative raising $1 million for the Heels4Life Hold The Line campaign, and now the focus is on getting $5 million this year. NIL money is at the core of college athletics now, especially football. (Tar Heel Illustrated)