Michael Jordan scores again, this time with his Jumpman logo
Posted Oct 18, 2017
Hornets owner Michael Jordan’s latest slam dunk off the court might come by way of the NBA’s new uniform contract with Nike. Since the Jordan Brand is a Nike subsidiary and the namesake of the six-time NBA champion, the Hornets will be the only NBA team to wear the Jordan Brand “Jumpman” logo on their uniforms this season. That would appear to be a merchandising windfall.
(Associated Press)
Related: Basketball, Tar Heels in the NBA
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